Matthew Mills

When looking at the building of our website, I first looked into the ways that the algorithm looks for the most desirable website to show. This can be attributed to several different factors. Domain name: this can be a negligible difference, but it can help when people are searching directly, as the site will look at the closest matched name to what the person is searching and take it into consideration. Another important part is the text on the site. This aspect changes all the time with the learning of AI inside the engine; however, the best type of text to have is around 400 words that have multiple references to the keywords that someone would be searching for on your site. e.g., a location, name, or object. These are key in informing the engine what your work is about, and therefore it can relay this information into the search for others to see.